Children like to run around, romp and play sports. But this is not possible if your metabolism is out of order. Children with this condition are quickly tired and have less energy. Energy4All, an initiative of Dr Jan Smeitink, focuses on medication development for these children. He is supported by many famous Dutchmen such as Jochem van Gelder and Jochem Myjer. Capital Advertising supports the research and has therefore developed the new corporate identity, a mascot (Bibi the koala) and a multimedia campaign.
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