Invicta S1, inspired by the circuit

The Invicta S1-collection breathes the atmosphere of racing. Inspired by the tradition and energy of the Formula 1, Capital Advertising has put Invicta on the map. We took pictures in the suitable ambiance of the TT Circuit of Assen, The Netherlands.

The circuit has a long and distinguished history. It is the home of the Dutch TT race since 1925 and it is known for “the cathedral of the international motorsport” and the longest running event of the MotoGP-calendar. In 1955 they changed the design of the track to accommodate to the requirements at the time.

For the collection, we had to focus on life at the circuit. We did a photoshoot for a couple of days and captured the champagne moment, the start, and various race cars like a Seeker, a Jaguar, and of course an Invicta Formula 1 race car.

We are proud of the result: a mix of retro and modern makes this campaign a success.

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