The Swiss watch brand Invicta has been around for almost 200 years. Nevertheless, a broad corporate campaign was recently launched for the first time. Brainstorming sessions with the marketing team at the head office in Miami and the studio in 's-Hertogenbosch yielded the theme 'Invincible in detail'. The emphasis of the campaign was placed on the rich detailing of the various components that are characteristic for Invicta. The introduction of the campaign took place at Baselworld, the annual watch fair, where everyone from the industry is represented. The global activation is provided by Capital Advertising. The images weren't only presented at Baselworld, but can worldwide be found in print, online and on the social networks.
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