When Pulskens Sausage Rolls called us for an appointment about social media, our mouths were watering instantly. Not only because we are lovers of good campaigns, but also because we never turn down a sausage roll. The sales figures for sausage rolls show two peaks each year: one is just before Christmas and the other is a few days before Dutch Carnival. Capital Advertising has the beautiful task of bringing the Pulskens sausage rolls to the attention throughout the rest of the year. A campaign on Facebook, related to news updates, proved to be the key to success. The number of fans on Facebook grew rapidly from 400 to over 3,000 followers.
Erwin Pulskens, director of the artisan company, does not think that social media contributed to the increase in sales: he knows for sure. The powerful and creative approach on Facebook has ensured that the sausage rolls are on top-of-mind, even out of season. Because of this success, the bakery’s chimney will continue to smoke throughout the year.
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