A week without meat

Have you ever tasted a vegetable burger?

During the National Week Without Meat (from the 5th to the 11th of March) the SoFine food truck drove all over the country to make people aware of the benefits of vegetable nutrition. The food truck paid a visit to, among others, Amsterdam and ‘s-Hertogenbosch.

Capital Advertising developed the total concept of this vegetable roadshow. In addition, we coordinated the complete campaign for SoFine. From the design of the food truck, up to the editing of the videos and the management of the social media channels: we were there.

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Den Bosch

Het Zuiderkruis 23b
5215 MV ‘s-Hertogenbosch
+31(0)73 613 30 30


Barbara Strozzilaan 201
1083 HN Amsterdam
+31(0)20 760 48 10