There were several parties involved in the creation and introduction of the new corporate identity for Van Lanschot. The start came from our colleagues from marketing company AKQA. Then, illustrator Remko Heemskerk gave more direction to this. After this, we all worked intensively together on all aspects to implement this new corporate identity.
For the new corporate identity of Van Lanschot, we chose for clear and bright colors, which can be seen throughout all channels. The by Capital Advertising restyled logo of Van Lanschot is consistent with the Van Lanschot Kempen logo and it emphasizes the importance of groups. The new colors in combination with the many inspiring illustrations make it possible for Van Lanschot to work with this corporate identity for many years.
Capital Advertising was involved from the briefing to the launch of this radical corporate identity change. In the past couple of months, we have worked together with van Lanschot to make sure that all communication channels are up to date.