In 1872, Montgomery Ward came up with the idea to send his customers a price list of the most needed products for farmers. This is due to the absence of shops in the neighbourhood. It is the first documented Direct Marketing action in the world. DM remains a solid tool to reach the target group. Provided that, the action is razor sharp and it really reaches the target group. Of course, we know the average response of Direct Marketing, but Capital Advertising does not go for averages. We know what is moving the target group and we also know how to move your target group.
Do you want to reach your target audience in a striking way?
For many customers, we have developed compelling DM campaigns. These campaigns not only made a major contribution to the company’s brand image, but also had a high response rate. Curious about what our Direct Marketing approach can mean for your company? Feel free to contact us!