SEO & SEA
A website or webshop with a strong message is very important to a company. Offering your products and/or services online can no longer be left out of your marketing strategy. However, just having a website or webshop is often not enough. Potential customers also need to be drawn to your online store. Without visitors no customers and without customers no turnover. But how do you get (more) visitors to your website or webshop?
A way to attract more visitors to your website or webshop is with search engine marketing, SEO and SEA. Search engines play a major role in the visibility of websites and webshops. By using SEO and SEA you can increase your online visibility and performance in the search engines, such as Google. This way you reach the people who are looking for your product or service and you will get more website visitors.
SEO, or search engine optimization, is a very important part of your online visibility and performance. SEO is the key to better rankings within the search engines. The rankings within the search engines are determined by many different factors. By optimally responding to these various factors, you will positively influence your rankings and achieve good positions with products or services that are important to you. Examples of the different factors are:
- Fast loading time
- Strong link building
- Complete product information
- Relevant news articles and blogs
- Product images and videos
Capital Advertising builds websites and webshops according the latest technical developments in the field of SEO. This way, important SEO indicators such as a fast loading time and a good site structure are guaranteed. At this point, our online experts get to work with the front-end SEO, such as writing optimized texts, placing suitable images and implementing link building.
SEA, or Search Engine Advertising, is focused on advertising within the search engines. This is SEO's paid counterpart. With SEA you offer a paid amount to the search engine, for example Google, to be visible in certain keywords, products or target groups.
SEA offers different advertising options. Your message or product is shown to a relevant target group via text, images or video. The different options of SEA are:
- Search campaigns
- Display campaigns
- Video campaigns
- Shopping campaigns
Of course, Capital Advertising has the right expertise for this to design, set up and optimize a successful SEA campaign for you. With this campaign, we approach your target group at the right time, the right place and with the right message, so your website or webshop becomes a success.
Would you like to start a SEA campaign or would you like to receive more information? Feel free to contact the online experts of Capital Advertising.
Better ROI on your online campaigns?
The online specialists of Capital Advertising are proficient and driven in online marketing. Online stimulation and a striking message are needed to increase the chance of online success. We focus on findability, not only through SEO and SEA, but in every conceivable way. All of our online activities are driven by conversion. Result-oriented with the client's objective in mind. With the ultimate goal of reaching the highest possible ROI. Curious about the possibilities? Feel free to contact us for an appointment without any obligations. If you want, you can always visit our office for a freshly grounded coffee and a typical pastry from ‘s-Hertogenbosch.