Jumbo-Visma Ice

Since mid 2017, Capital Advertising has been affiliated with the LottoNL-Jumbo skating team. We are responsible for optimizing the social media around the team. Within a few months, the engagement has increased enormously and the fan base has doubled. The communication strength of the team has been increased as a result of which a larger group of enthusiasts can follow the operations of the skaters. This offers the team and the sponsors even more exposure.

Capital Advertising has a lot of experience in providing social media for sports teams and individual athletes. In addition to the partnership with the ice skating team, we are connected to the cycling team of LottoNL-Jumbo (including cyclists Steven Kruijswijk, Tom Dumoulin, Primoz Roglic and Dylan Groenewegen), NN Running Team (including Olympic champion Eliud Kipchoge) and (players of) PSV and Ajax.

A few weeks before the start of the Olympic Games in Pyeongchang, Capital Advertising is pleased with the extension of the contract until the end of 2018. With Sven Kramer, Kjeld Nuis, Jan Smeekens, Patrick Roest and Carlijn Achtereekte, the team has a number of favorites in the ranks for Olympic honorary metal. Due to the current collaboration, the team is also on the Olympic level on the internet now.