We were happily surprised at the 's-Hertogenbosch office when the Swiss watch brand TechnoMarine approached us for a worldwide relaunch in 2015. A few months earlier, the brand was acquired by the Invicta Watch Group in Miami and needed a new global campaign.
TechnoMarine focuses on people who can afford a more expensive watch, but often wear a sporty watch during their daily workout, on the beach or a boat trip. Not surprising that we opted for Ibiza for the photo shoot. In March 2016, the campaign was introduced at Baselworld, the largest watch and jewellery fair in the world.
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